Color Wow

Color Wow is an award-winning hair product brand that specializes in sharp, professional products for both direct to consumer and stylists. They focus on perfecting products for every hair issue imaginable whether color protection, creating volume, frizz, etc. I was brought into the brand initially to help with a Meta paid social relaunch but eventually assisted in CRM emails, YouTube thumbnails, Amazon ads and more. I converted and resized previous assets, providing them an updated look while maintaining general brand guidelines. I also did minor retouching on images and influencer content.