Black Opal

• I worked with a creative director to revamp/refresh the brand’s website.
• Executed high-fidelity mockups on Figma to present to brand stakeholders for approval.
• Communicated with a coding and development team to finalize small details while converting from Figma to the final output.

Results:

• A refreshed website interface that speaks to the brand image and modernity of beauty and culture.
• A simplified and more streamlined customer review section which shortens the page, creates a more genuine factor for the reviewers and shortens the web pages by at least 40%.
• A consistent layout throughout all the pages utilizing brand colors mindfully and implementing influencer content wherever possible.
• A streamlined customer experience, allowing viewers to view and shop for different shades of cosmetics.
• A clear pathway for the brand to showcase their footing in the beauty industry.