Flower Beauty contracted a previous agency to help with their social media presence and marketing to increase their numbers of impressions. Flower Beauty maintains a stable audience, however they faced many rebrands and continued to face inconsistency throughout their digital assets, packaging and content.
We’ve helped Flower Beauty rebrand to a fresher, cleaner identity using their previously chosen color palette of soft pastel and gentle imagery. This helped maintain a small portion of their previous branding that Flower Beauty sought to keep and to help further influence the brand’s message “because beauty is for everyone”. Simplicity was of utmost importance as Flower Beauty’s caters to a large and broad audience.